Why creating an effective B2B Site Experience for Your Brand Is Important?
If you are a B2B business, you will agree with us that most deals take place offline and still rely heavily on face-to-face interaction between prospective customers and sales reps, This very fact makes it tempting to dismiss the importance of the B2B website.
However, underestimating how important is an effective website to B2B users, is a big mistake.
The fact that users don’t buy your B2B products or services online does not mean that the website can’t and doesn’t play a crucial role in the decision-making process.
We at BonGi will tell you “why having an effective website is so important for B2B Businesses?”, and suggest practical tips for improving usability and overall site experience.
Why an effective B2B site experience matters?
Visiting a B2B website is a natural step in the process of researching a new product or service offering on behalf of your business
What makes an effective B2B site
There are a lot of best practices to keep in mind when designing for B2B, and the needs of each business is different. However, some key traits of an effective B2B website are as follows:
Fundamentally understands it’s users:
This means that the business has done the research to understand what users want to learn or accomplish when they come to the site. The website prioritizes content that serves these needs.
Answers key questions immediately:
Because the brand understands its users needs and desires, it is able to answer the user’s most important questions upfront, without forcing the user to go too far in search of this information.
Deploys content that mimics user language:
The website should speak to users in their own language. How do stakeholders speak about their needs? What words do they use to describe what they’re looking for? The brand should ask these questions and then use the findings to reflect users’ own language back at them.
Includes clear calls to action:
The website encourages users to take the next step with a series of clear calls to action tailored to the individual’s interests and browsing patterns.
Offers multiple points of contact:
The website ensures that users are able to deepen their connection to the business through multiple channels of connection, including phone, email, social media and web-based chat.
Summing up
Effective website design is no less important for a B2B business than it is for an ecommerce brand. Given the complex nature of B2B services and products, B2B websites need to be thoughtfully designed to spark interest and instill confidence in the user and BonGi is here to help you with it.