Do not worry as I will not be discussing politics or war strategies in this post. This particular post is about a real story which many of us witnessed during the last decay. Well the idea came into my mind when I was analyzing a beautiful piece of technology Samsung Galaxy S Digital Camera. The “Enemy of my Enemy” is basically a phrase which describes an unintentional Friend due to mutual interests.
My first cell phone ever was Samsung in year 2000. Samsung at that time was not creative enough and had limited options. Also at that time the cellular market was dominated by Nokia. The Nokia cell phones were very user friendly with strong body and also affordable. Although they have captured the market quite well but market has a cruel norm that innovation is the only way to keep a product alive. Sometimes companies forget this norm due to massive sales and huge profits. But then there are companies or individuals who are waiting to find this innovation gap in the market. Therefore as a result in 2007 we saw something extra ordinary, something new with different operating system and elegant design Apple’s IPhone. It was a massive hit and the media started naming it the “Jesus Phone”. As a result company like Nokia was not only surprise but shocked and moved into a “static mode”. From 2007 to 2010 Apple enjoyed the overwhelming reception for IPhone and its successors from the consumers all around the world but in 2010 Samsung produced something similar to IPhone yet different. Samsung Galaxy S, a smart phone with almost all the options available in IPhone and better sound and video quality. There were some criticism but overall the reception was positive. With the release of SII and SIII Samsung has massively captured the cellular market. Both of them have extra ordinary features and on top of that Android has enough apps available now to attract consumers. And with the non-creative suicide by Apple through IPhone 5 the consumers are considering Samsung as an alternative.
Nokia has realized that its revenge is been taken to some extent by Samsung and becomes Nokia’s unintentional friend. Samsung has recently produced S IV which has received immense positive reviews so far. I still need to explore it but would welcome comments on it from you. But As I said Samsung is just a Friend due to mutual interest therefore Nokia has produced Nokia Lumia. I have explored this product myself and would like to mention that Nokia has done it again. Although I am not sure how much market Lumia or its successors will be able to capture but still Nokia is trying to be in the race.